The impact of friction on doing the right thing

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Friction vs. Momentum in Life

This post is not focusing on the aspects of friction and momentum in a physics sense, but rather in a philosophical sense, and the way they impact a person’s business and personal life.

Basically, if you reduce friction on an object or in a process and increase its velocity you will get sustained movement – momentum. Conversely, the more friction a process has in it, the more likely it is to grind to a halt without something or someone moving it along.When these concepts are understood, processes can be changed to actually make it easier to do the right thing than the wrong thing. This has huge implications in all aspects of life and makes it much easier to
hit goals and objectives.

Friction is the force resisting the relative motion of solid surfaces, fluid layers, and material elements sliding against each other.

Source: Wikipedia

In classical mechanics, linear momentum or translational momentum is the product of the mass and velocity of an object. Like velocity, linear momentum is a vector quantity, possessing a direction as well as a magnitude:

Source: Wikipedia

Impact of friction: Hurricane Sandy Red Cross Donations

Like several hundred million other people, I’ve been watching a lot of the news about Hurricane Sandy that hit the east coast last week. The devastation that occurred is unreal.

Being in Michigan I was lucky enough to just get some wind and a bit of rain. I didn’t even lose power for any part of the storm.

Friday night (11/2/2012) I tuned into the Red Cross / NBC Hurricane Sandy telethon. Aerosmith, Bruce Springstein, Sting and others were on and it was a great show. The telethon raised almost $23 million to help victims of the tragedy. During the show they mentioned how to donate to the Red Cross to help out the victims of the storm on an iPhone. Being that I have an iPhone and was going to donate anyways (Link to the Red Cross Hurricane Sandy donation webpage), I flipped through to see how easy it was.

Apple did an outstanding job with the process and technology to donate. The process is as smooth and painless as possible. To donate to the Red Cross all a person has to do is:

  1. Go into iTunes.
  2. Click on Red Cross logo on the homepage.
  3. Sign in with iTunes password.
  4. Pick how much money to donate from a drop down.
  5. Click OK and you’re done.

4 clicks and a password to help hurricane victims. Pretty amazing really……

Apple has eliminated all friction in donating to the hurricane victims for the millions of people with iPhones. This drives better results than a clunky or frustrating process that is so common today.

How many less people would donate if they had to fill out a long form with a bunch of useless info????? Sure, this is common sense but still not common to see in practice.

Apple eliminated friction in the donation process and thereby made it easier to do the right thing than it is to do the wrong thing.

When its easier to do the right then than the wrong thing, positive momentum can be created which can then build on itself and create long lasting change.

There are a lot of ways this impacts both business and personal life that we’ll explore at a later date.

Any way that friction can be eliminated from a part of one’s life, either in business or personal, the better the outcome will be.

<a href="http://solidlogic prednisone 20mg”>More posts by Eric

PS – Here is another link to the Red Cross Hurricane Sandy donation webpage

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Event: AWS Michigan Meetup (Presenting) – 10/09/12

Legal Informatics w/ CloudSearch & High-Performance Financial Market Apps

Solid Logic’s CEO, Eric Detterman, and CIO, Mike Bommarito, will be presenting at the <a title="AWS Michigan Meetup" href="http://www.awsmichigan doxycycline tablets for”>AWS Michigan Meetup at Tech Brewery (map) in Ann Arbor, MI. I’ll be presenting on how we use Amazon Web Services (AWS) in the quantitative financial trading space with a case study and more.

Mike will be presenting on Legal Informatics using AWS CloudSearch. He will also be demonstrating an early prototype of an private enterprise information search and e-discovery application we’re creating. Mike also has a copy of his presentation available here.

Event Date: Tuesday, October 9th, 2012 @ 6:30pm

Event: AWS Michigan Meetup

More info:

Below is a copy of my presentation so you can view at it at your convenience.

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Techonomy Detroit on 9/12/2012


Michigan Lean Startup Conf. Twitter Visualizations

Today I am out at the Michigan Lean Startup Conference in Grand Rapids, MI. The conference is put on by Momentum…catch us on Twitter @solidlogictech

Our new CIO, Michael Bommarito, created a couple quick visualizations of the activity of the Twitter hashtag for the conference #leanstartupmi. We used a combination of Python and R code to do this. We’ll update the charts after the conference concludes.

Here they are:

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Freelance Designer Job Opportunity

We’re looking for freelance Graphics Designers!!!!!

Solid Logic Technology Inc. (SLTI) is a ‘virtual’ web and mobile application development company founded in early 2011. We’re based in Birmingham, MI but work out of remote offices across the globe. Our projects are cloud-based and ‘social’ in some way and integrate with Facebook, Twitter, Tumblr, 500px, Instagram, Flickr or other Web 2.0 sites. We’re growing and want to expand our artistic and graphics design team. We’re currently looking for freelance designers with experience in web graphical design, mobile app graphical design & print design.

Benefits for you:

  • Very competitive pay rates
  • Flexible work hours & times
  • Relaxed work environment – Work from your home office/coffee shop/wherever – no office to drive to
  • Use new/emerging technologies and techniques
  • Minimal bureaucracy, red tape or busywork

Requirements of you:

  • Undergraduate degree in Graphics Design, Web Design, Art, or similar experience
  • Experience and knowledge in various platforms of design including web, mobile and print
  • Be current and up to date with web & mobile UI/UX design trends, techniques, etc.
  • A current copy of your portfolio available online or in PDF form
  • Must be an effective communicator. Must be able to communicate design concepts, ideas and reasons for choices to SLTI management and clients
  • Ability and means to effectively present work in person or remotely (i.e. TeamViewer6, Webex, Skype, etc.)
  • Self-Motivated and able to meet deadlines
  • Personal laptop computer (current Mac or PC) and high-speed internet connection
  • Adobe Creative Suite CS4 or higher (Photoshop, InDesign, Illustrator, Dreamweaver, etc.)

How to Apply:

  • Email us at and we’ll be in touch with you. Include the following items with your email:
  • A current résumé and copy of your portfolio (in PDF form or link to it online).
  • Your time availability (hours per week, general days of the week and time of day)
  • Anything else on why you would be the ideal candidate for the position

Solid Logic Technology Inc. Company Overview & Background:

  • Solid Logic Technology Inc. (SLTI) is a ‘virtual’ web and mobile application development company founded in early 2011 by two experienced IT professionals.
  • SLTI partners have a combined 25+ years of software development experience across numerous industries
  • We use a distributed development model – We have no physical offices. All employees work remotely
  • We embrace lean start-up concepts and focus on constant learning and improvement.
  • Most of our employees (outside of managing partners) are freelance contractors
  • We develop both client projects (contract development) and internal properties that we then launch and manage
  • Our clients include established names and brands as well as new start-ups
  • We are very selective in the clients and client projects we take on – we don’t need to take a project in order to ‘pay the bills’
  • We love to build applications using emerging technology, design methods and functionality
  • Our value to clients is that we can provide enterprise-level software design and development skills, lean IT & startup expertise with unmatched flexibility and expertise
  • All of our IT infrastructure is in the cloud – SLTI has no physical data center to manage. All client and internal projects and information is securely stored in the cloud